THE HOSPITALITY SUSTAINABLE PATH MUST BE INTEGRATED IN OPERATIONAL AND FINANCIAL STRATEGIES

The hospitality industry urgently needs to mitigate its climate impact by adapting organizational decisions and implementing sustainable strategies that benefit the environment and the company's financial situation, as well as its commercial and operational efficiency, thereby consolidating its portfolio of new customers and gaining a competitive advantage. Indeed, hotels play a double game, contributing to mitigating GHG emissions in the short and long term and adapting their operational actions in the short period since the most climate-impactful areas are those with higher tourist attendance.